Your offer needs an official description that communicates the "What" and the "Why" of your offer.
Your offer description is a focused version of the value proposition you are offering. It tells your audience from the broadest perspective possible what to expect without getting lost in the details.
This description can be used on order forms, web pages, in your emails – wherever you are sharing your brand. There will be times when you or someone on your team will need to copy and paste the short description of this offer without going in and editing the text or trying to shave it down to fit a character limit. That's why it's so important to have this short text ready to go.
You don't want to get too far into the logistics or nuts and bolts, but you do want to clearly communicate an overview of what your customer will get or experience and why that would be good for them.
Try to keep your offer description limited to 2-4 sentences so that the value remains undiluted in the details. This is one of the fields where too much can be a bad thing. Stick to the big picture; stay focused on what they will get and why that is important...
Example 1:
MyMarketingPass is the only unlimited on-demand marketing membership that delivers the gorgeous branding, sharp graphic design, lightning-fast website development, clever copywriting, smart automation, and catchy social media your business needs, all in one place, for one low price - without the headaches or costs of traditional agencies, gigs, or freelancers...
Example 2:
Amplify is a groundbreaking six-week leadership course that helps participants learn and apply the skills that managers, entrepreneurs, and professionals need to get better results when they communicate, whether at home or in the office. Helen Moses, TEDx coach, and nationally recognized voice expert will guide you through her proven exercises, training, and techniques in a safe environment where you'll learn how to thrive in real-world settings and develop your powerful authentic voice.
Example3:
The Collective Leadership Assessment (CLA) provides a powerful “MRI” of your leadership culture. Used for your entire organization or just the senior leadership team, the CLA reveals valuable data, tells you how your people view their current leadership culture and compares that reality to the optimal culture they desire.
So what is the description of your offer? What do your customers get, what problem does it solve, why should someone purchase it? Enter this description in the Offer Sheet, and of course, if you have questions or need us to review what you came up with, don't hesitate to ask either in the portal by ticket, on a coaching call, or through our friendly chat service available on your MyMarketingPass portal.
Great! Now you have the makings of an effective evergreen offer description! Next, we'll want to dig down a little further and define your offer's unique value proposition so that the team will be able to write great content on-demand to promote this offer in the future... Learn about how to write a powerful value proposition here! :D